What we built

Everything an athlete needs to own the hours.

Twelve parts of one app, as they look on a phone today, and the details that make each one work.

The PRJCT board in the app: a Reading process goal with two weeks of bars against a 20-minute bar, held at 175%

01 · The Aim

A big goal, and the daily number under it.

The Aim is the big goal with the reasons under it. Under it sit process goals: one kind of work and its minutes.

Daily or a 7-day average.: The athlete chooses how the bar is held.
Two weeks of bars.: Every day against the bar, and the share held.
Visible to coach.: A switch on every goal, theirs to set.

The Day in the app: October’s calendar with the days won in green, 181 days won, and the Win The Day button

02 · Win The Day

A day is won when they say it is.

Not a perfect day. An intentional one. Green on the calendar is proof they showed up.

Never resets.: Days won only grow. A missed day is a day.
A 4 AM grace.: Late work counts for the day it belonged to.
One note at 8 PM.: Only if the day is open, gone once it is won.

The log in the app: a clock at 0:00, today’s total, and the kind of work chosen on a dial

03 · The log

Start the clock. Name the work.

The timer runs while they work, and the minutes land in the right colour the moment they stop.

Six kinds to start.: Skill, strength, speed, conditioning, extra, mobility.
Their own kinds.: Reading, running, any sport, by name.
Straight to the post.: A finished session becomes the day’s post.

Personal Mastery in the app: time invested over two weeks and when the work happens, by hour

04 · Personal Mastery

Honest numbers, theirs alone.

What they invested, when they work, and where they fall short of their own bar, said plainly.

Time invested.: The last two weeks, by kind of work.
When you work.: Every hour of the week, over four weeks.
Only their data.: Nobody else’s numbers, nothing to compare.

A teammate’s post in the app: Declan, 8:01 AM, warming up at the bus stop, passing and dodging, with his clip

05 · The timeline

The work gets seen, and cheered.

The day’s work becomes a post. Teammates salute it and write back. No ranking: the work and the people who noticed.

Salutes and comments.: The only two ways to respond.
A circle, not a crowd.: Nine to twelve people beats 270.
Keep me private.: One switch, out of search and Community.

The Friends feed in the app: a line from Thomas à Kempis between teammates’ posts, Perfect victory is the triumph over oneself, opening into the day’s act and three ways to live it

06 · Wisdom in the feed

Something worth keeping, all the way down.

Between the teammates’ work, a line from the Classics after every third post and a page after every sixth. Read opens it into the day’s act.

Today’s invitation.: One line for everyone, with the day’s act.
Every third post.: A line; every sixth, a page. Tap to open it.
Keep it.: Any line saved waits in their Locker.

The Insights tab in the app: a piece by Brian, You don’t take the spot in one day, with six salutes

07 · Insights

A tab of pieces worth reading.

Short pieces on the work and the mind, from the founders and the great thinkers, in a tab of their own beside Friends and Community.

Written for them.: Short pieces on the work, the mind and the long game.
Saluted and discussed.: The same salutes and comments as a post.
Checked before it shows.: Only reviewed pieces reach an athlete.

The Library in the app: the climber, Start Here films, and the YOU.PRJCT+ Show playlists

08 · The Library

A library that grows.

Films, the show, courses and the books that formed us, free in the app. New resources go up as they are made, and every club can build a shelf of its own.

Five films to start.: Mission, ethos, the Aim, culture, resources.
Eight Listen sessions.: The show in four to six minutes, for a run.
A shelf per club.: Each club’s own courses, in their own name.

Day one of the Grit climb in the app: What You Don’t Outgrow, the line from Angela Duckworth, and the story behind it

09 · Climbs

Courses are climbs, one rep a day.

A line, the story behind it and the day’s rep. Grit, Growth Mindset and Elite Minds, twenty-one days each.

Written for you.: It uses their Aim, position and daily work.
Nothing is guessed.: No data, no tailored way.
Miss a day.: The climb is right where they left it.

Additions in the Library: the thirteen Classics drawn as one mountain range, Verso l’alto written above it

10 · The Classics

Every book is a climb.

Thirteen timeless books as one range, walked by a climber. The summit is the Imitation.

A drawing per book.: Each volume opens on its own pencil plate.
Mining for gold.: The line, what it means, the question.
“I’m reading this”.: Tracks the printed copy, page by page.

The Standards in the app: the Learner, the Breakfast Club, Peace of Mind and the Spark, each with its patch

11 · The Standards

Choose the standard you will keep.

Four promises to yourself. Read the vow, agree to it, and the app keeps the days.

The Learner.: Twenty minutes a day from a book worth reading.
Breakfast Club, Peace of Mind.: Up before the sun. Ten minutes of silence.
The Spark.: A word of encouragement to someone, daily.

12 · The profile

Who they are becoming, on one page.

Days won, the people beside them, two weeks of work, the standards they keep.

The range.: The thirteen in gold outline, filling as they read.
The Locker.: Every line they kept, newest first.
Never ranked.: Days won belong to the athlete.

Widgets

The first page of their phone, theirs.

The routine, the goal, the line and the people, before the phone is even open. Most act right on the widget: tick a step, start the work.

In the app today Coming in 5.4

The Morning routine widget: Monday morning, the climber on a ridge, Stretch and Pray to tick — Morning routine
Today’s steps, ticked on the widget. Pier walks the ridge as each one is kept. Never a number.

The Evening routine widget: Monday evening, Read, Plan tomorrow, Lights out by ten — Evening routine
The same for the close of the day: read, plan tomorrow, lights out.

The Process goals widget: seven days of bars for training and reading against their goal lines — Process goals
The last seven days against each goal: the bars, the goal line, the average.

The One Press widget: a play button and the kinds of work to choose from — One Press
One button starts the work the hour calls for, right on the widget. The clock runs there too.
Coming in 5.4

Today’s invitation widget: Theodore Roosevelt, Character is shown in peace no less than in war — Today’s invitation
The day’s line from the Classics, with its author, on the first page of the phone.
Coming in 5.4

Your mountain widget: the Classics range, An Iron Will, on page 46 of 118 — Your mountain
The thirteen Classics as a range, filled as they read, and the page they are on. Read starts a session.
Coming in 5.4

Today’s lesson widget: Growth Mindset, The Cost of Looking Good, Read in 90 seconds — Today’s lesson
The course’s notebook open at today, the hook and the quote. Ninety seconds to read.
Coming in 5.4

Friends today widget: 12 friends got the work in today, each with what they did and a nudge to cheer them — Friends today
How many friends got the work in today, what they did, and a nudge to cheer each one on.
Coming in 5.4

Widgets shown from the iOS widget gallery with sample data.

The development model

Who leads it, and when.

The same platform, different roles. At thirteen it takes a village. By eighteen it is theirs. Drag the dial.

A team effort · 13 to 16

The village builds the foundation.

131415161718

Coach
Designs the daily framework and the standards, and watches the data. The architect.
Parent
Builds the home culture that makes discipline normal.
Athlete
Shows up, follows the system, and learns what consistency actually means.

What you become

After a year of this, you don’t just have data. You have character.

Self-confidence. Not a feeling. The self-credit that comes from knowing, with evidence, that you said you would do something and you did.

Most athletes are never taught this equation. We built the platform that holds them to it.

01
Self-discipline
The quiet skill of keeping promises to yourself. Not the loud kind: the ones nobody else would know about if you broke them.
02
Self-belief
Belief earned beats belief performed. You don’t have to hype yourself up when you have watched yourself deliver a hundred times.
03
Self-worth
Worth rooted in pursuit can’t be taken by a scoreboard, a missed shot or someone else’s opinion. You built it by showing up.
04
Skill acquisition
Once you know how to become good at one thing on purpose, you can do it again. The method transfers. It is the meta-skill of the decade ahead.

The biggest goal

Own your biggest goal.

For most competitive athletes, one goal organizes everything: to play in college. YOU.PRJCT+ is built to help them set that goal with clarity, build the daily system that gets them there, and prove they did the work. Months of training hours, days won and standards held. That is not a resume. That is proof.

Become a partner Get the app Meet Harry

The reading is part of the work. See the Classics

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