Founder and CEO
Harrison Schertzinger
The coach who became a developer. He built the app, Harry, the coach’s board and this site from scratch, and he coaches the athletes who use them. He wrote The Angel in the Marble before he turned 21.
Twins · Cincinnati, Ohio · Since 2022
Harrison and Henry Schertzinger.
Order that affords human flourishing.
YOU.PRJCT+ exists to close the gap between who someone is and who they want to be. Two brothers from Cincinnati built it, and coach the athletes who use it.
The standard
Three steps, climbed in order.
Step 1
Architect greatness.
Step 2
Train to thrive.
Step 3
Sincere pursuit.
A letter from Harrison, founder
How do you alter the trajectory of someone’s life?
I’ve spent the last decade trying to answer that one question. Everything I’ve studied, philosophy, psychology, performance science, theology, converges on it. And the answer I keep coming back to is deceptively simple: change someone’s perception of what’s possible, then give them the daily practices to close the gap between who they are and who they want to become.
I played lacrosse at the University of North Carolina, and my brother Henry did too. We grew up in Cincinnati, Ohio, where the sport barely existed when we picked up a stick. We got there because our parents believed in us, because we set a goal most people said was impossible, and because every single day we did the work.
After college, I started coaching and training young athletes. The same pattern kept showing up: incredible talent, no system. Kids who could be extraordinary but had no framework for the daily discipline that makes the difference. No one was teaching them how to be great. They were just being told they should be.
I’m both the coach and the developer of YOU.PRJCT+. I built the app, the dashboard, the website and the content while coaching the athletes who use it every day. This isn’t a tech company that hired consultants to understand athletes. This is an athlete who learned to build technology.
Harrison
The origin
It didn’t start with an app.
Drag the circle through the years
UNC
Drag the circle through the years →
Carolina
Two kids from Cincinnati
We grew up where lacrosse barely existed when we picked up a stick. Our parents believed in us before anyone else did, and both of us went on to play at the University of North Carolina.
What we believe
Close the gap.
- 01
Nobody teaches young people how to be high-performing human beings.
Schools teach you what to think, not how to build yourself, and not how to close the gap between who you are and who you want to become. The most formative years of a life get the least intentional guidance.
- 02
Dreams make demands.
Consistency when motivation disappears. Discipline when no one is watching. Daily decisions that line up with who you said you want to be. Most people don’t have a system for that.
- 03
So we built one.
If you can learn to direct your own change, you are never stuck. You always have hope. You can always close the gap. One day at a time.
- 04
When you change,life changes.When you get better,life gets better.
That isn’t a tagline. It’s the whole thesis.
The founders
Brothers. Coaches. Builders.
Co-Founder, head of marketing
Henry Schertzinger
The story on every page, the shop and .uoY, and the Classics Collection, thirteen volumes he edited and brought to print. He coaches at the Cincinnati Lacrosse Academy and co-hosts The YOU.PRJCT+ Show.
The podcast
The YOU.PRJCT+ Show.
More than 175 episodes since December 2022, the two of us out loud: what we are reading, what we are building, and what it takes to thrive. The line at the top of this page comes from the show.
Never too late
It is never too late to become who you could have been.
If you lead a program that takes development seriously, we want to hear from you.
