8 Billion people.
One of You.
A system for those who refuse to settle. For the ones building something with their lives—day by day, habit by habit.
Systems create freedom.
We fall to the level of our systems.
The greatest investment you can ever make is in yourself—but there has to be a system. The discipline really does create freedom. The order really does keep and protect you.
“The greatest gift you can give to someone is a pattern of action and perception.”
That's what You.Prjct is.
Discipline
Structure that sets you free
Action
Daily habits compound
Perception
See what matters
Consistency
Show up every day
How'd this start?
The same way the majority of adventures do: a crisis.
When I was 16 years old, my brother tore his ACL. As serious athletes—both committed to play lacrosse at The University of North Carolina—this was a taboo-type injury. ACL surgeries were season ending and sometimes career altering.
Said simply, my brother was down bad, and I needed something to say to him.
So, I picked up a book—Chop Wood Carry Water—and that book changed the course of my life. From then on I read like my life depended upon it, and now believe… well, that it does.
Because that book was the first time I interacted with ideas that were alive; ideas that were an invitation to live in a new way.
Every book said different things, every author had his own take, but each one seemed to scream the same things:
My friend, please understand what determines the quality of someone's life and have the courage to pursue your path; have the courage to break away from the crowd, and the discipline to do what it takes; live a great and noble adventure.
It was freedom. Or, a pathway to freedom. A stairway that seemed to climb to the heavens, available to anyone.
In the trenches.
We don't just build apps. We coach athletes. We run businesses. We live this every day.
The Infinite Game.
Conversations about excellence, discipline, and the pursuit of becoming. Because the goal isn't to win once. It's to keep playing.
The mission continues.
Harrison Schertzinger
Co-Founder
Former UNC Lacrosse player. Passionate about helping people reach their full potential through disciplined daily habits and intentional living.
Henry Schertzinger
Co-Founder
Coach and mentor dedicated to developing the next generation of leaders. Believes in the power of structure and accountability to unlock excellence.
.uoY
There's a moment when you look in the mirror, and you see the same eyes looking back at you that did when you were 12 years old. The past and present are all here.
Everything… depends on You. Who you see in the mirror.
The teacher, master, leader, guru—they all can point the way, but you must walk the way.
Before it was an app.
