For schools and clubs
Where a whole community pursues excellence.
Schools, clubs, squads of friends.
One standard, shared and kept, every day.
Cincinnati Lacrosse Academy
The first community
The idea
What you want
is tied to what you do.
A community does not decide how its members act. It teaches them the truth beneath every good life, and how to use it: to shape who they become, inside and out.
- 1Name the life you want.
- 2Learn what leads there.
- 3Keep the days.
Keep order, and order will keep you.
Squads
Excellence in every squad.
One community.
Groups of guys, groups of girls, friend groups. Each squad pursues excellence together, and every squad belongs to something bigger, all of it going the same way.
- 1Small enough to notice a missed day.
- 2Close enough to push each other.
- 3Together, one community.
0 of 21 kept together today
Every squad has its group chat.
Messages, the work each member logged, and the challenges the squad shares. A leader sends a challenge into the chat, and each member accepts it with one tap. It lands on their Home, and the squad keeps it together.
The Dawn Patrol
6 members · 4h 10m logged today
Coach Ellis sent a challenge
The 5 a.m. Week
Work in before six, every day this week.
Owen logged strength training
45 min · kept today
A concept with imagined names. Squads, group chats and challenges you accept with one tap are live today.
The model · Cincinnati Lacrosse Academy
Share an ideal with your people, and pursue it with them.
CLA is the first community on YOU.PRJCT+. Around its patch, one of its athletes’ real school days. Below, how CLA shares its ideal, screen by screen.
- 1Shared
- 2Adopted
- 3Kept
- 4Kept together
Evie · Mon 14 Sep · before school and after
The day, logged
3h 58m
Share
01 · Your page
Put the ideal into words.
Your page carries your crest, your aim and your rule, before anyone joins. CLA’s: Holding the Standard, in five articles.
- 1Your crest. Your name, your colours
- 2Your aim. In your own words
- 3Your rule. The conduct you agree to keep
02 · The welcome
It goes out with every welcome.
Every family gets the rule word for word, and one tap opens the app with the code already filled in. The first screen inside the app carries the rule again, under your crest.
- 1One tap. Opens with the code filled in
- 2The rule. Word for word
- 3Seen. Coaches see the work the day it happens
Adopt
03 · Their standard
They make it their own.
Each member sets a daily standard of their own: one kind of work and the minutes they will give it every day. CLA’s rule asks for at least 20.
- 1The work. Wall ball
- 2The minutes. Twenty, every day
- 3Set. Their standard, in their words
04 · Day one
Day one.
It starts with one day. Then they keep it going, and the calendar remembers every one.
- 1One day. It starts here
- 2Today. The first day, marked
- 3I have a code. The way into your community
Keep
05 · The bar
The days, against the bar.
Under every aim sits a daily number. The bars are the days. The line is the bar they set for themselves.
- 1The bar. Reading, twenty minutes a day
- 2The days. Two weeks, against the bar
- 3Held. 175% of the bar over two weeks
06 · The clock
Start the clock. Pick what it was.
The timer runs while they work, and the minutes land in the right colour the moment they stop.
- 1The clock. Runs while they work
- 2Today. Already logged
- 3What it was. Strength, skill, cardio, reading
Together
07 · Seen
Seen the day it happens.
BT’s morning on the club’s timeline, his video from the turf: mobility, skill work and reading, posted at 9:52.
- 19:52 AM. Posted that morning
- 2The work. Mobility, skill work, reading
- 31h 45m. The day, so far
08 · Shared
Kept together.
Evie in Proverbs at 6:01, before school. Gigi at the wall that evening. The members keep the rule where the people keeping it with them can see it, salute it, and write back.
- 16:01 AM. Reading, before school
- 2The wall. Wall ball, that evening
- 3Salute. And write back
AcademyJoin
CINCINNATI LACROSSE ACADEMY
Holding the
Standard.
Keep the rule, and log the work every day.
THE RULE YOU ARE JOINING
Keep order, and order will keep you.
What is possible
Give them a standard.
Watch who goes all in.
Not the average. Four CLA athletes over five weeks this fall, drawn from their own logged sessions: every ray, dot and column is a real day.
Together, 712 hours of extra work
over two weeks this fall.
From the athletes’ own logged sessions, 11 September to 14 October 2026. The club figure is the coaches’ dashboard, 6 October 2026.
The marks
Their own patch.
And the four we all share.
Every community makes its own patch with us: its crest and its standard, worn by the people who keep it. Alongside it, YOU.PRJCT+ has its own set of four Standards, open to every member of every community.
A community’s own patch
The YOU.PRJCT+ Standards
Open to every member, in every community
The community
Elite communities run on
The reps nobody assigns. Twenty-four sessions filmed at the Academy this summer, and eight more the NH Tomahawks posted this fall. Squats at three in the afternoon, shooting at eight at night, and one in the rain.
Your patch
Your patch, on your sweatshirt.
Name your group, choose a symbol or your own logo, the lettering and the colours, and see it on the Architect Greatness, the Mirror Hoodie or the Personal Excellence Project Crewneck, before anyone orders.
- 1Colours
- 2Name
- 3Line
- 4Lettering
- 5Symbol or logo
- 6Sweatshirt
For group orders, email support@youprjct.com.
School chapters
A patch. A standard.
A class that keeps it.
A school writes its own standard, under its own crest: the states of life it hopes for its students, and the actions tied to each. We make the patch with them, and any others they want. YOU.PRJCT+ keeps the days.
- 1Write it under your crest.
- 2Every student sets their bar.
- 3The class keeps the days.
How it works in a class.
Kestrel Hill Academy
Our standard.
- Peace of mindis tied toTen minutes of silence
- Healthis tied toThirty minutes moving
- Wisdomis tied toTwenty minutes reading
A concept: Kestrel Hill is an imagined school, with imagined students.
Start small: one class, one semester.
A warm introduction, one pilot school, one classroom. Eight weeks, from the district’s yes to a review of the days kept.
Week 0
Approvals
The district’s yes, first: student privacy, parent consent and opt out, and approval for the app.
- Student privacy
- Parent consent
- App approval
Week 1
Kickoff
The class learns the school’s standard and the truth under it: what you want is tied to what you do. Each student names what they want and sets a daily bar that leads there.
Their crest,their words. CLA’s here.
Week 3
Chapters
Short lessons, one a day, on their phone. A teacher can open the whole set.
Week 6 · Next
Patches earned
Days kept become the patch on the sleeve. Where this is going: not built yet.
Week 8
Review
What success looks like, measured together at the end.
- Days kept
- A class that keeps them together
- A teacher who says yes
A proposed pilot, from a first draft for one district. Not a schedule anyone has agreed to yet.
The leader’s view
For leaders who carry
a whole community.
Keeping hundreds of people dedicated to the extra work, week after week, is the hardest job in any organisation. The coaches’ dashboard shows a leader where the community stands, so a whole community can pursue excellence, and find fulfilment in it.
- 1The one number that matters.
- 2How far there is to go.
- 3Where to step in.
Week 1
The standard goes out.
Every family gets it word for word. The first days come in, and the leader sees every one of them.
Kestrel Hill Academy
An imagined school
Consistent, 5 of 7
22of 212 active+0
In the community
212active
Have a goal
64of 212
Process goal
30the daily thing
Moving the community
Target: 106 consistent, half of the 212 active
Set a goal
of everyone active
64 +148 to go
Set a process goal
the daily thing
30 +182 to go
Consistent, 5 of 7
the one that counts
22 +84 to go
Consistent, by week
84 to the target
Members logging five or more days, each week. The dashed line is half of everyone active.
A concept: an imagined school and illustrative numbers, in the real dashboard’s layout.
Community partners
Take your brand and platform further.
A run club, a fellowship, a following. Share your standard with the people who follow you, under your own patch.
- 1Share your standard.
- 2Keep it together, and log the work.
- 3Encourage each other, every day.
Where this is going
A chapter in every school in the country.
- Schools
- Friend groups
- Bible studies
- Clubs
In a school, squads form.
Students name the life they want, and keep the daily work tied to it, side by side.
In a group of friends.
Five friends, one standard, seen and kept every day.
In a Bible study.
Faith and works, kept together, week after week.
In a club.
A team that keeps the standard in the hours between practices.
Across the country, every day.
Every community raising its ideals, and holding itself to the highest standard.
However the world changes,
the person in the mirror is your most important project, and how you honor the gift of life.
A picture of where this is going
The vision
A generation that knows how to build a life.
A chapter in every school in the country, and a home for every community that wants one: teams, clubs, churches, groups of friends, building it together.
The mission
A standard, the people, the proof.
Give every person a standard worth keeping, a squad to keep it with, and a way to see the days add up into the person they are becoming.
How culture rises
One day, one squad, one school.
Culture is not a speech. It is what a group does every day. One person keeps the standard, their squad sees it, their school feels it, and the country changes one community at a time.
Why it exists
Pursue excellence.
Enjoy the process.
Do it together.
Honor your commitments.
A standard someone else holds is compliance. A standard you hold is character.
Keep order,
and order
will keep you.