The most formative years of your life shouldn't be the ones you spend figuring it out alone.
Why do only the elite have executive coaches?
CEOs have advisors. Pro athletes have performance coaches. Fortune 500 leaders have entire teams dedicated to their personal development.
But the people who need guidance the most? Teenagers. Young adults. The ones in the middle of the most formative years of their lives.
They get told to “figure it out.”
The years that shape everything — identity, habits, character, trajectory
A coach in your pocket, available whenever you need it
Structured personal development systems built specifically for young people
You.Prjct is a system for building your mind, your body, and your discipline — structured like the best performance programs in the world, accessible to anyone with a phone.
Not another habit tracker. Not another to-do list. A personal development system that meets young people where they are and helps them become who they're meant to be.
Personal excellence at every level — from your phone to your school to the field.
The app is the foundation. Daily structure, accountability, training tracks, and reflection — the same tools elite performers use, built for the next generation.
Partner with elite sports clubs, travel teams, and athletic organizations to bring structured personal development into high-performance environments.
Launch You.Prjct chapters in high schools across the country. Young people finding strength, discipline, and fellowship through shared work.
Harrison and Henry Schertzinger started a lifting club in high school. What happened surprised them.
Young guys who walked in uncertain walked out different — not just stronger, but more confident, more disciplined, more connected. It wasn't the weights that changed them. It was the structure, the accountability, and the fellowship of shared work.
That experience planted the seed: what if every young person had access to this? Not just the ones lucky enough to find it, but everyone?
You.Prjct is that seed, scaled. The lifting club became Cincinnati Lacrosse Academy. The academy became You. First Elite Lacrosse. And the philosophy became an app.
Same mission. Bigger reach.
We're building more than an app. We're building the platform where personal excellence lives — where you earn your presence, where who you are matters more than what you post, and where a generation learns that the most important project they'll ever work on is themselves.
AI can write. AI can code. AI can create. So what makes you irreplaceable?
In a world where machines handle information, the edge isn't knowledge. It's character. It's adaptability. It's the ability to lead, to show up, to create something that only a fully realized human can create.
Personal excellence isn't optional anymore. It's survival.
The next generation doesn't need another productivity hack. They need a system that builds the kind of person who thrives no matter what the world throws at them.
In a world where AI can create anything, the only moat is who you are. We're building what AI can't replace.
“We need to make personal excellence cool again.”
You're competing on the field and building who you are off it. You want structure, not lectures. You want to be great — and you're willing to work for it.
College athletes. Young professionals. People who refuse to coast. You know what discipline looks like — you just need a system that keeps up with your ambition.
You see the potential in the next generation and want better tools to unlock it. You're looking for something that builds character, not just checks boxes.
Imagine a You.Prjct chapter in your school. Students meeting weekly, training together, holding each other accountable, building character alongside academics.
Student-led. Community-driven. Backed by a system that works.
Bring You.Prjct to Your School→Or email us directly: harrison@youfirstelite.com
Stop waiting. Start building. The app is free.
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