The Shop
BUILT FOR THOSE
WHO SHOW UP.
This isn't merch. It's proof. Every piece carries a message worth wearing.
Hover to shop · Scroll to see the full collection
The Collection
Hoodies — $65
.uoY Hoodie — Black
$65
Premium heavyweight. .uoY embroidered on the front. 'WE GO ALL IN' with the Sistine Chapel hands on the back. St. Catherine of Siena: 'Be who God meant you to be, and you will set the world on fire.'
.uoY Hoodie — Sky Blue
$65
Premium heavyweight. .uoY on the front. 'The world offers you comfort. But you were not made for comfort. You were made for greatness.' — Pope Benedict XVI on the back.
Tees — $35
.uoY Signature Tee — Black
$35
Tri-blend. .uoY on the front with 'Personal Excellence Project' tag. 'WE GO ALL IN' with the Sistine hands on the back.
.uoY Tee — Charcoal
$35
Tri-blend. .uoY on the front. 'The world offers you comfort. But you were not made for comfort. You were made for greatness.' on the back.
.uoY Tee — Black Greatness
$35
Tri-blend. .uoY on the front. 'You were made for greatness' on the back in blue.
The Philosophy
Earned, Not Bought.
Some things can't be purchased. They're earned through consistency, discipline, and showing up when it's hard.
Complete challenges in the You.Prjct app to unlock exclusive gear that money can't buy.
App Exclusive
You can't buy these.
These are only unlocked by completing challenges inside the app.
Game Ready Tee
Complete the entire Game Ready Cardio track in the app. This shirt is proof you finished.
Complete Game Ready Cardio in the You.Prjct app to earn this shirt.
Open the App →30 Days of You Tee
Hit 30 days in the app. This shirt says you didn't quit.
Complete 30 days in the You.Prjct app to earn this shirt.
Open the App →