A full team in the pink tee, backs turned, the manifesto repeating down the line at a summer session

00Summer capsule — Cincinnati, Ohio

Made for greatness

Two colorways. One print run. Printed locally and packed by hand — when a size is gone, it is gone.

01The mark

.uoY

Printed in reverse, on purpose

Everyone facing you reads it backwards. The only person it reads correctly for is the one in the mirror. That is who the shirt was made for.

02Printed across the back

The world offers you comfort.
But you were not made for comfort.
You were made for greatness.
P.B. XVI

The same layout on both colorways — cyan on the pink, yellow on the blue. Nothing on the front but the mark and one small line.

The blue tee from behind at a session — the full manifesto printed across the shoulders

03The shirts

Two colorways

The same shirt in two colors. Pick the one you want.

Pink

One line above the heart. The full manifesto across the back.

$35S · M · L · XL · 2XL

Buy Pink$35

Checkout on Shopify

Blue

One line above the heart. The full manifesto across the back.

$35S · M · L · XL · 2XL

Buy Blue$35

Checkout on Shopify

04Above the heart

Personal Excellence Project

One small line on the front of both shirts, in the colorway’s contrast ink. The heather is the blank itself — not a filter.

The cyan chest line printed on pink heather, up close — Cyan on pink

The yellow chest line printed on blue heather, up close — Yellow on blue

05On the field

Worn

Photographed at a real session. No models, no stock.

An athlete in the pink tee between reps, the .uoY mark across the chest

The blue tee worn on the field while a session runs behind

The pink tee from behind under a clear sky, the manifesto legible across the back

06How it is made

Printed in Cincinnati

A local shop, a short run, one city.

Finite quantities

Made in a real run. When a size is gone, it is gone.

Packed by hand

Custom polymailers, addressed and shipped by us.

Pick yours

$35 · sizes S–2XL · secure checkout on Shopify.

Pink$35 Blue$35